About the Journal

Gestión y Tendencias (GESTEN) is a premier quarterly, peer-reviewed academic journal published by the Department of Management and Business at Universidad Alberto Hurtado (Chile). Its primary mission is to disseminate cutting-edge applied research, scientific articles, and critical analyses of contemporary dynamics within the fields of business and economics. GESTEN aims to serve as a benchmark of excellence in Chile and the broader Latin American region, effectively bridging methodological rigor with professional business practice. The journal fosters academic debate and knowledge transfer by publishing innovative studies in the following thematic areas:

• Auditing and Accounting

• Finance and Markets

• Information Systems and Management

• Human Resource Management and Labor Relations

• Management and Business Administration

• Marketing, Strategy, and Corporate Innovation